In Brazil, the court of justice of the state of São Paulo has issued an injunction prohibiting the company META, which owns the social networks Instagram, Facebook and Whatsapp, from using its users’ data for advertising purposes.
The decision was the result of an injunction arising from a public civil action by the Federal Public Prosecutor’s Office and the Consumer Protection Institute, which claim that WhatsApp violated rights by forcing its users to accept a rule that shares personal data with other companies of the group, which would characterize an abusive practice. Also, the new privacy policy would be sparse and generic.
The Data Protection Act (LGPD) has proved to be extremely important for this case, since, when applied to social networks, it guarantees that the user must have the right to: Consent to data collection, with clear information on what data will be collected and its purposes, transparency and security
The decision correctly follows the data protection Brazilian legislation, since, understanding that the policy presented by the META group was abusive and unclear about the sharing of information, it should prevent the data from being spread for other purposes.
In this way, users are promoted a safer environment on social networks, so that large companies don’t misuse sensitive data. With the injunction, users can be more confident that the protection of their data is being guaranteed and is correctly protected by legislation.
—
Autores: Daniela Russo, Advogada Junior e Cesar Peduti Filho, Peduti Advogados
—
Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.
If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.
