In 2024, the Brazilian Patent and Trademark Office (INPI) received more than 166,000 trademark applications and around 13,000 patent filings. This level of activity has consequences that go beyond statistics and cannot be ignored by companies operating, or intending to operate, in Brazil.
Trademark practice in Brazil today takes place in a markedly denser register. Clearance analyses have become more sensitive, opposition proceedings more frequent, and post-registration disputes less exceptional than they were a few years ago. In practical terms, the mere existence of a registration says little about the real margin of exclusivity, particularly in markets where similar signs tend to concentrate.
Foreign applicants often approach Brazil as a filing-driven jurisdiction. That approach no longer corresponds to the current reality. Monitoring, coexistence analysis and early assessment of enforcement scenarios tend to be more relevant than the filing act itself, especially when trademark portfolios are expected to support commercial expansion rather than remain defensive.
Patent filings follow a comparable pattern. Projects involving local manufacturing, regulatory approval or technology transfer routinely require Brazil to be included in the protection strategy, with attention not only to grant prospects but also to timing and enforceability. Patent rights, in this context, interact directly with regulatory and litigation considerations.
The data released by the INPI simply confirm what has been observed in practice: Brazil has become a more demanding IP jurisdiction, in which technical choices made at an early stage tend to determine the effectiveness of protection later on.
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Author: Enzo Toyoda Coppola and Cesar Peduti Filho, Peduti Advogados.
Source: https://www.conjur.com.br/2025-nov-13/inpi-registrou-166-mil-novas-marcas-e-13-mil-novas-patentes-em-2024/
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“If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.”