Month: February 2025

Preocupado com a integridade de seus ativos de propriedade intelectual, o Clube de Regatas Flamengo publicou um comunicado oficial no final de janeiro de 2025, em que denuncia a utilização indevida de suas marcas pela “Outsider Tours”, uma agência especializada em turismo de lazer com foco em viagens esportivas.

 

Segundo declara o próprio clube, a Outsider Tours teria utilizado as marcas e símbolos do Flamengo na divulgação de pacotes de viagens com destino a locais de jogos do time, além de eventos pré-jogo organizados pela própria agência de turismo.

 

Apesar do conflito recente, a relação entre o Flamengo e a empresa já data de alguns anos, visto que a empresa passou a voltar seu foco a viagens esportivas em 2019, após o sucesso estrondoso nas vendas de pacotes de viagens para a Libertadores e o Mundial de Clubes, disputados pelo clube rubro-negro naquele ano.

 

Mais adiante, no ano de 2022, a Outsider Tours chegou até a se tornar a patrocinadora oficial do Flamengo em todos os canais digitais do clube. No entanto, após relatos negativos de consumidores em relação à venda de pacotes de viagens para a final da Libertadores em 2022, o Flamengo decidiu resilir o acordo.

 

De acordo com o art. 189 da Lei de Propriedade Industrial (“LPI”), o ato de reproduzir ou imitar marca registrada sem a autorização do titular pode ser enquadrada como crime contra o registro de marca, com pena de detenção de 3 (três) meses a 1 (um) ano ou multa, a depender do caso.

 

 

Além disso, a conduta também pode ser definida como crime de concorrência desleal, conforme descrito no art. 195, III, da LPI:

Art. 195. Comete crime de concorrência desleal quem: (…)

III – emprega meio fraudulento, para desviar, em proveito próprio ou alheio, clientela de outrem;

 

Ainda, a utilização indevida de símbolo oficial é tipificada como crime contra a propriedade intelectual de organização esportiva pelo art. 169 da Lei Geral do Esporte, a ver abaixo:

 

Utilização indevida de símbolos oficiais

Art. 169. Importar, exportar, vender, distribuir, oferecer ou expor à venda, ocultar ou manter em estoque quaisquer sinais visivelmente distintivos, emblemas, marcas, logomarcas, mascotes, lemas, hinos e qualquer outro símbolo de titularidade de organização esportiva ou produtos resultantes de sua reprodução, imitação, falsificação ou modificação não autorizadas para fins comerciais ou de publicidade:

Pena – reclusão, de 2 (dois) a 4 (quatro) anos, e multa.

 

Embora esteja inserido em um contexto específico, o embate entre o Flamengo e a Outsider Tours traz uma importante lição: é preciso adotar todos os cuidados possíveis ao utilizar marcas e símbolos de organizações esportivas.

 

Por isso, antes de veicular uma campanha publicitária sobre temas relacionados a esportes – em especial, ao futebol – recomenda-se buscar o auxílio de um profissional especializado em temas de propriedade intelectual, a fim de mitigar os possíveis riscos.

 

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Autores: Gabriel Ditticio e Cesar Peduti Filho

Fontes:  

DANTAS, Diogo. Flamengo denuncia empresa de turismo por uso indevido de imagem em pacotes de viagens a jogos. O Globo, 29 jan. 2025. Disponível em: https://oglobo.globo.com/blogs/diogo-dantas/coluna/2025/01/flamengo-denuncia-empresa-de-turismo-por-uso-indevido-de-imagem-em-pacotes-de-viagens-a-jogos.ghtml. Acesso em: 18 fev. 2025.

Flamengo acusa o uso indevido da marca do clube por agência de viagens. Uol, 29 jan. 2025. Disponível em: https://www.uol.com.br/esporte/futebol/ultimas-noticias/gazeta-esportiva/2025/01/29/flamengo-acusa-o-uso-indevido-da-marca-do-clube-por-agencia-de-viagens.htm. Acesso em: 18 fev. 2025.

Utilização indevida das marcas do Flamengo pela Outsider Tours. Flamengo, Rio de Janeiro, 29 fev. 2025. Disponível em: https://www.flamengo.com.br/noticias/institucional/utilizacao-indevida-das-marcas-do-flamengo-pela-outsider-tours. Acesso em: 18 fev. 2025.

 

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If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.

Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.

Since 2017, Brazil and Denmark have engaged in active cooperation in the field of Intellectual Property (IP), with the objective of enhancing the registration, examination, and protection of IP rights in Brazil, as well as fostering innovation and the commercialization of IP assets in Brazil and Latin America.

 

On February 3, 2025, representatives from the Brazilian Patent and Trademark Office (“BPTO”) and the Danish Patent and Trademark Office (“DKPTO”) convened in Rio de Janeiro to review the initiatives undertaken throughout 2024 and to outline strategic activities for 2025. The key initiatives for this year include:

 

• Participation in IP Key project events: collaboration on initiatives aimed at strengthening IP systems across Latin America – https://ipkey.eu/en/latin-america;
• Actions on plain language: simplifying IP-related communications to enhance accessibility for users and empower them with greater knowledge on the subject;
• Exchange of experiences on patent examination guidelines: facilitating the sharing of expertise and the harmonization of examination procedures between Brazil and Denmark;
• Visits by INPI technical areas to the DKPTO: strengthening technical and operational exchanges between the two institutions;
• Workshop on strategic planning in Information Technology (IT): enhancing technological infrastructure related to IP management; and
• Training program on organizational change management: equipping professionals with the necessary skills to navigate internal and external transformations in the IP sector.

 

 

Additionally, recent BPTO initiatives were highlighted during the meeting, including the enhancement of stakeholder engagement, direct interaction with users, organizational restructuring, and the establishment of a regional office in Manaus, Amazonas.

 

The cooperation between BPTO and DKPTO, currently in its third phase since November 2023, seeks not only to refine Brazil’s IP framework but also to promote the strategic utilization of IP as a key element of industrial policy across Latin America.

 

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The streaming industry is more popular than ever, and nowadays, it is difficult not to subscribe to at least one streaming service among the numerous options available in the market. Various platforms offer different subscription plans, each with a diverse portfolio of movies and series tailored to individual preferences.

 

From major international players such as Netflix and Disney Plus to regional services like Globoplay—the most well-known broadcaster in Brazil—streaming has gained widespread popularity among Brazilian audiences. It is increasingly common for families to subscribe to multiple platforms to diverse entertainment needs.

 

The Brazilian government and Congress are currently working on regulations for streaming services to strengthen national audiovisual productions and ensure the inclusion of local content on digital platforms. Additionally, there is an interest in requiring international streaming services to contribute to the National Treasury through the Contribution for the Development of the National Cinematographic Industry (CONDECINE).

 

Another initiative under discussion is the mandatory inclusion of a minimum quota of national productions on streaming platforms. This policy aims to foster the growth of Brazil’s audiovisual industry by promoting cultural diversity and ensuring that users have access to a broad range of content reflecting different realities and perspectives.

 

 

Some streaming platforms, such as Netflix, have already invested in local productions to expand their presence in Brazil. These investments include the launch of series, documentaries, films, and reality shows featuring Brazilian celebrities like Vinícius Jr. and Anitta. Promoting local content not only enhances a platform’s appeal to Brazilian audiences but also intensifies competition among streaming services.

 

The increased production of local content benefits the audiovisual sector, small production companies, and intellectual property development in Brazil, including trademarks, slogans, and copyrights. However, regulating streaming services and local content production presents challenges. Poorly designed regulations could hinder market growth, increase operational costs, and discourage investment in Brazil. It is not uncommon for companies to withdraw from local markets due to high taxation and regulatory burdens.

 

To be effective, regulation must strike a balance between fostering industry growth and ensuring compliance without overburdening streaming companies. A well-structured framework should promote job creation, tax contributions, and the strengthening of the national audiovisual industry while maintaining an environment conducive to business development.

 

This is a complex challenge, but the streaming industry has proven to be a significant player in the entertainment sector, driving substantial economic activity both in Brazil and globally. It is crucial to closely monitor key legislative projects and discussions within Congress and the government to understand the future of streaming regulations in the country.

 

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Author: Daniel Eustáquio Ramos Marinho and Cesar Peduti Filho, Peduti Advogados.

Source: 

Governo quer streaming público e regulação de plataformas em 2025 – 

https://www.infomoney.com.br/politica/governo-quer-streaming-publico-e-regulacao-de-plataformas-em-2025/

 

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If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho or Daniel Eustáquio Ramos Marinho.

Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho ou Daniel Eustáquio Ramos Marinho.

Instituted in Brazil in 2019, the “Inova Simples” program establishes a special and simplified regime for business initiatives with a disruptive or incremental nature, in order to encourage, through a differentiated treatment, the creation, formalization, development and consolidation of innovation companies as inducers of technological advances and contributors to the local economy.

 

Due to its broad nature, the program allows innovation companies of various kinds to benefit from the framework, including some startups.

 

Among the numerous advantages, there are facilitations such as: less bureaucratization in the processes of opening and closing companies, the possibility of commercializing products and services on an experimental basis (as long as the annual turnover limit of R$ 81,000.00 is observed) and even exemption from tax registration with the Brazilian Treasury Department.

 

In addition to these initiatives, the “Inova Simples” program also provides relevant tools in the field of industrial property, as it allows participating companies to have their trademark and patent applications examined by the Brazilian Patent and Trademark Office – BPTO on a priority basis, resulting in a significant reduction in the expected time to obtain these registrations.

 

 

To exemplify the improvement: a trademark application, whose decision is expected to be published 12 to 18 months after filing, can have its examination time reduced by up to a third, depending on the case. 

 

In order to do so, the company must only register itself in BPTO´s Electronic Portal as a “Simple Innovation Company”, with a attached copy of the certificate issued by the “Redesim” Portal with the name of the company registered in Inova Simples at the moment of the filing.

 

Despite this simplification, it is important to emphasize: the assistance of a professional specialized in industrial property is essential to guarantee all the reliability needed to protect your assets.

 

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Autores/Authors: Gabriel Ditticio, Lígia Ferreira Marcondes Rocha e Cesar Peduti Filho, Peduti Advogados.

Fontes/Sources:  

BRASIL. [Lei Complementar n. 167/2019 (2019)]. Lei Complementar nº 167, de 24 de abril de 2019. Brasília, DF: Presidência da República, [2019]. Disponível em: https://www.planalto.gov.br/ccivil_03/leis/lcp/lcp167.htm. Acesso em: 19 jan. 2025.

Inova Simples facilita a formalização de empresas de inovação. SEBRAE, Rio de Janeiro, 23 fev. 2022. Disponível em: https://sebrae.com.br/sites/PortalSebrae/ufs/ac/artigos/inova-simples-facilita-a-formalizacao-de-empresas-de-inovacao,7d1e07d28b62f710VgnVCM100000d701210aRCRD. Acesso em: 19 jan. 2025.

MACIEL, Cibele. Startups têm prioridade na análise de pedido de registro de marcas e patentes. ASN Nacional, Rio de Janeiro, 08 jan. 2025. Disponível em: https://agenciasebrae.com.br/economia-e-politica/startups-tem-prioridade-na-analise-de-pedido-de-registro-de-marcas-e-patentes/#:~:text=Ag%C3%AAncia%20Sebrae%20de%20Not%C3%ADcias,-Voc%C3%AA%20est%C3%A1%20na&text=As%20startups%20e%20empresas%20inovadoras,da%20Propriedade%20Industrial%20(INPI). Acesso em: 19 jan. 2025.

 

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If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.

Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.