Brazil Showcases Progress in IP Finance at WIPO Event

Brazil took the global stage at the “IP Finance Dialogue 2025,” an event organized by the World Intellectual Property Organization (WIPO) in Geneva, Switzerland. Hosted annually since 2022, the initiative brings together entrepreneurs, investors, policy makers, and IP specialists to explore how intangible assets—particularly intellectual property—can be leveraged for financing and economic growth.

 

For the first time, Brazil was officially represented by the National Institute of Industrial Property (INPI), with its Chief Economist, Rodrigo Ventura, participating in the panel “Perspectives on Good Practices in Supporting IP Finance.”

 

 

During the panel, Ventura shared key insights from Brazil’s upcoming country study in WIPO’s “Unlocking IP-backed Financing” series. The study, a joint effort by WIPO, INPI, and Brazil’s Ministry of Development, Industry, Trade, and Services (MDIC), is set to be published in August.

 

This participation underscores Brazil’s growing commitment to integrating intellectual property into broader economic and innovation strategies. By promoting IP as a financial asset, Brazil aims to strengthen its innovation ecosystem and align with global best practices in IP-backed financing.

 

The INPI’s presence at the WIPO event marks a significant step in positioning intellectual property not only as a legal tool, but as a strategic asset for economic development, investment attraction, and global competitiveness.

 

Advogado(a) autor(a) do comentário: Theo Thadeu Vita Calegari e Cesar Peduti Filho, Peduti Advogados

Fonte: INPI apresenta avanços do Brasil em IP Finance durante evento na OMPI

https://www.gov.br/inpi/pt-br/central-de-conteudo/noticias/inpi-apresenta-avancos-do-brasil-em-ip-finance-durante-evento-na-ompi 

 

 

Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.

If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.

Gradiente vs. Apple: Understand the Dispute over the “iPhone” Trademark in Brazil

The persistent legal dispute between the Brazilian company Gradiente (IGB Eletrônica) and the American company Apple over the use of the name “iPhone” in Brazil is still provoking discussions in the field of intellectual property. The dispute began in 2000, when Gradiente applied to register the trademark “G Gradiente Iphone” with the National Institute of Industrial Property (INPI). With the launch of the iPhone by Apple in 2007, the dispute became more complex.

 

In May 2025, the Superior Court of Justice (STJ) decided, by a majority vote, to annul a judgment of the Federal Regional Court of the 2nd Region which had declared that the registration of the “G Gradiente Iphone” trademark had expired. The STJ considered that Gradiente had already filed a lawsuit against Apple’s use of the trademark, making the previous decision invalid.

 

In addition to other legal conflicts between the companies, in 2012 Apple filed a lawsuit to partially annul Gradiente’s registration, arguing that the term “iPhone” was already linked to its products all around the world. In 2013, the request was granted by the Federal Court in Rio de Janeiro, a sentence that was confirmed by the Federal Regional Court of the 2nd Region (TRF-2). This allowed Gradiente to use the trademark “Gradiente iPhone”, but without exclusivity over the term “iPhone” in an isolated manner.

 

 

Gradiente filed a Special and Extraordinary Appeal against this decision, while the INPI filed a Special Appeal.

In 2018, the Fourth Chamber of the Superior Court of Justice (STJ) ratified the decisions made previously, rejecting Gradiente’s and the INPI’s appeals. The judge in the case emphasized that the right to exclusive use of the trademark is not absolute and that the term “iPhone” has gained distinction due to its constant and massive use by Apple. Its unquestionable notoriety today has elevated it to the position of a famous and highly renowned brand.

 

At the moment, the case is before the Brazilian Supreme Court, where the dispute will be definitively finalized. The judgment started in the virtual plenary, where five ministers voted in favor of Apple and three in favor of Gradiente, respectively. However, Minister Dias Toffoli requested that the case be transferred to the physical plenary, which makes it possible to review the votes and highlights the complexity and importance of the issue.

 

This case highlights the difficulties encountered in creating and safeguarding trademarks in a globalized and constantly changing market. The case emphasizes the need for a meticulous assessment of the principles of anteriority, distinction and the reality of the market at the time of registration, as well as emphasizing the urgency of administrative procedures to prevent future conflicts.

 

The STF’s final decision will have significant implications for the intellectual property system in Brazil, and may influence future cases involving conflicts between national registrations and internationally renowned trademarks.

 

 

Author: Isabela Nicolella Vendramelli, Thaís de Kássia R. Almeida Penteado and Cesar Peduti Filho, Peduti Advogados

Source

https://portal.stf.jus.br/processos/listarPartes.asp?processosEmTramitacao=sim&tipoPesquisa=PARTE&paginaAtual=1&termo=APPLE

https://olhardigital.com.br/2023/11/01/pro/por-que-a-apple-processou-a-gradiente-entenda-o-caso/ 

https://www.migalhas.com.br/depeso/397872/disputa-pela-titularidade-do-iphone-entre-a-gradiente-e-a-apple

https://oantagonista.com.br/tecnologia/iphone-pode-mudar-de-nome-no-brasil-veja-novidade/#google_vignette

 

 

If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.

Fortnite emote triggers Trademark lawsuit in Brazil

A legal dispute unfolding in Brazil pits local entrepreneur Marcos Juliano Ofenbock against global gaming giant Epic Games over the alleged unauthorized use of the trademark Futsac in the widely popular game Fortnite. The case is currently before the Federal Regional Court of the 2nd Region in Rio de Janeiro.

 

Fortnite is known for offering players a range of purchasable digital content, like character dances and gestures called “emotes.” In July 2020, an emote named “Futsac” was made available in the in-game store for 200 V-Bucks, the game’s virtual currency, equivalent to approximately R$6.40 at the time.

 

The term “Futsac”, for instance, is not just a random label. It is the registered trademark of a sports apparel brand created by Ofenbock in Curitiba, Brazil. The sport, locally known as “futebol de saco” (bag football), was developed as a hybrid of footbag and footvolley. The game is played with a crocheted ball weighing about 50 grams, designed specifically for the sport. The name Futsac was coined to market the balls and its related apparel.

 

Marcos Ofenbock first filed for trademark registration of Futsac with the Brazilian Trademark and Patent Office (BPTO) in 2011 (Class 25 – clothing) and again in 2013 (Class 28 – toys, games, and sporting goods), both as mixed-form marks including the logo. In 2021, he expanded his protection by filing a nominative trademark in Class 28 and registering under Class 41 for entertainment and education services.

 

According to Ofenbock, Epic Games used the name Futsac in Fortnite without his authorization. Despite being notified in 2021, the company allegedly continued to sell the emote under the same name. Between 2020 and 2023, the “Futsac” emote appeared in the in-game store on at least 30 separate occasions.

 

 

In June 2024, Epic Games filed a request for a preliminary injunction to suspend the Futsac trademark registrations. They argued that “Futsac” is a generic or descriptive term derived from “futebol de saco” and should not be subject to exclusive rights under Article 124, item VI of Brazil’s Industrial Property Law (Law No. 9.279/96).

 

In April 2025, Judge Simone Schreiber partially granted Epic’s request, temporarily suspending two of Ofenbock’s trademark registrations. However, this preliminary decision was reversed just one week later after a successful appeal by Ofenbock’s legal team. As a result, the trademarks remain in force, though their legal status continues to be contested.

 

For Ofenbock, the dispute has had tangible consequences. Production of Futsac balls has been halted, and investment discussions for brand expansion have been put on hold. The local cooperative responsible for manufacturing the handcrafted balls, suspended operations amid legal uncertainties. The conflict goes beyond legal rights—it affects jobs, cultural heritage, and local entrepreneurship.

 

Thus, it is visible that the case highlights the complexities international companies face when operating in foreign markets, especially where IP rights may intersect with local innovations and cultural expressions. While Epic Games maintains that the term is descriptive and free for public use, the case underscores the importance of conducting thorough due diligence and respecting existing trademark protections.

 

Companies expanding their digital and commercial footprint in Brazil should ensure they proactively secure and monitor their intellectual property assets. Early registration and comprehensive legal strategies remain the best defenses against future disputes.

 

 

Author: Carlos Roberto Parra, Thaís de Kássia R. A. Penteado and Cesar Peduti Filho, Peduti Advogados.

Source: Gigante norte-americana de games processa empreendedor curitibano

https://www.tribunapr.com.br/noticias/curitiba-regiao/gigante-norte-americana-de-games-processa-empreendedor-curitibano/ 

 

 

“If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.”

“Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.”

BPTO Eases Restrictions on Trademark Registrations Involving Slogans in Brazil

The Brazilian Patent and Trademark Office (BPTO) has recently adopted a significant shift in its approach to registering trademarks that include slogans or advertising elements. Traditionally, the BPTO maintained a more restrictive stance, often rejecting applications it deemed purely promotional. However, starting in November 2024, the agency began interpreting item VII of Article 124 of the Brazilian Industrial Property Law (LPI) more flexibly, which prohibits the registration of signs used exclusively for advertising purposes.

 

This new orientation led to a notable drop in rejections of trademark applications involving slogans. Between December 2024 and March 2025, only 182 applications were denied under this rule, compared to 741 rejections in the same period the previous year. The change reflects a broader analysis of the sign’s overall distinctiveness, assessing whether the slogan can also function as an identifier of goods or services to consumers.

 

 

A decision by the Superior Court of Justice (STJ) in August 2024 played a key role in prompting this reassessment. The ruling recognized that slogans may be registered alongside trademarks, provided they are not the dominant element of the sign. The INPI now examines whether a sign serves solely a promotional purpose or if it also carries distinctive capacity.

 

This shift in policy represents progress in the protection of intangible assets, allowing distinctive slogans to be registered as trademarks. For businesses and professionals seeking to safeguard their advertising expressions, this more flexible approach provides a valuable opportunity to strengthen brand identity in the marketplace.

 

 

Author: Enzo Toyoda Coppola, and Cesar Peduti Filho, Peduti Advogados.

Source: https://www.conjur.com.br/2025-abr-18/apos-mudanca-de-orientacao-inpi-rejeita-menos-registros-de-marcas-com-slogans/

 

 

“If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.”

“Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.”