Apple has shown significant concern about the potential for advancements in artificial intelligence to undermine its dominant position in the global smartphone market. To safeguard itself against these new and advanced technologies, the company is contemplating major changes. Firstly, it is developing a generative artificial intelligence tool to enhance the usefulness of its ‘Siri’ assistant.
According to the New York Times, Apple is undergoing its most significant reorganization in a decade as it strives to keep pace with advancements in artificial intelligence technology. To understand the scale of this concern, consider that the company even cancelled its autonomous car development project as it had to reassign hundreds of engineers to focus on artificial intelligence.
What we have heard so far is that the improved version of Siri should be more private than competing AI services, as it will process requests directly on iPhone devices rather than remotely in the cloud.
On the other hand, Apple is concerned that if it doesn’t succeed in its current efforts, iPhone technology will become obsolete compared to other devices equipped with the latest technology.
It’s important to note that the news of this concern comes at the same time as the Council of the European Union has approved the Artificial Intelligence Act, which will regulate the new technology.
According to the EU’s own statement, the new law aims to foster the development and adoption of safe and reliable AI systems across the EU single market by both private and public entities. Simultaneously, it seeks to ensure the protection of the fundamental rights of EU citizens and to encourage investment and innovation in artificial intelligence in Europe.
There is therefore no doubt about the topicality of the subject of artificial intelligence, both in the legal and business world, and the efforts being made by public and private organisations to make better use of the technology.
As this is a new subject with many nuances and approaches, it is worth contacting a lawyer specialised in intellectual property to understand the limits of protection and exploitation that exist to date. Peduti Advogados can help you with this.
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Author: Marília de Oliveira Fogaça and Cesar Peduti Filho, Peduti Advogados.
Source: Worried about falling behind, Apple reorganizes around AI + https://www.semafor.com/article/05/10/2024/worried-about-falling-behind-apple-gets-scrappy-on-ai
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“If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.”
“Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.”
