Brazil, committed to intellectual property (IP), is fostering a favorable environment for innovation, growth, and socio-economic well-being. The country is a regional leader in this area and continues to adapt, strengthening IP protection and supporting economic development.
This is what Spanish expert Etienne Sanz de Acedo, CEO of the International Trademark Association (INTA), highlighted in an article on the Brazilian legal online magazine Conjur. Started on September 16, 2024, Inta will host a series of meetings in Brasília and Rio de Janeiro with the Brazilian IP community, industry representatives, and government, legislative, and judicial authorities. The goal is to understand the Brazilian IP landscape and share knowledge, priorities, and challenges in the field.
The INTA leadership, headed by the CEO, will meet with brazilian institutions such as the National Institute of Industrial Property (INPI), the Supreme Federal Court, the Ministry of Development, Industry, Commerce, and Services (MDIC), the Ministry of Foreign Affairs, the Interministerial Group on Intellectual Property (GIPI), and the Federal Revenue Service.
INTA is the largest global association of entrepreneurs and professionals dedicated to supporting trademarks and the entire spectrum of IP protection. The non-profit organization is composed of 6,500 members, including companies and law firms from 185 countries, with approximately 35,000 volunteers.
Acedo, who has previously worked as a lawyer and law professor at the University of Alicante in Spain, later served as head of communications and as a cabinet member to the president of the European Union Intellectual Property Office (EUIPO). He has been INTA’s CEO since 2013.
One reason for Brazil’s regional leadership in IP, according to the INTA CEO, is the adoption of the National Intellectual Property Strategy (ENPI), a federal government initiative aimed at coordinating federal and state IP policies and utilizing IP as a tool to drive economic and social development. ENPI provides an organized framework for a series of IP-related activities and establishes performance indicators for policies for the 2023–2025 period.
In the interview, Acedo also highlighted a study by INTA that examined the impact of trademarks in Latin America. According to the research, as of 2019, Brazilian industries that intensively utilized trademarks offered salaries 18.9% higher than other sectors and had a significant contribution to GDP and formal job creation.
“These findings demonstrate the tremendous economic potential that can be unlocked across Latin America through investment in IP and effective IP policy,” says the CEO (translated).
If you’d like to learn more about the topic, feel free to contact Peduti Advogados, a brazilian law firm specialized in Intellectual Property, since 1977.
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Author: Enzo Toyoda Coppola, Junior Associate and Cesar Peduti Filho, Managing Partner of Peduti Advogados.
Source: https://www.conjur.com.br/2024-set-18/brasil-tem-compromisso-com-pi-e-e-destaque-regional-diz-ceo-da-inta/#:~:text=ConJur%20%E2%80%94%20O%20que%20pretendem%20discutir,prote%C3%A7%C3%A3o%20da%20PI%20no%20pa%C3%ADs.
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If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.
Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.
