Recently the “metaverse” become the main topic of business. Many companies are protecting your trademarks to sell goods and services in the metaverse.

It is probably that people spend more time in the metaverso in the future. This is the reason why many companies are investing in this new way to do business.

In many metaverses like Minecraft or Fortnite, a person can buy and uses clothes, shoes, buy foods and others goods.

But do you have to protect your trademark in the metaverse?

The answer is not. According do the brazilian law, the trademark registration confer the exclusive use throughout the national territory. But if you already have a trademark registration, it is important to review the goods and services to verify if the description of the specification is related to the metaverse, for example:

• Online retail services;
• Online advertising on a computer network;
• Online ordering services in the field of restaurant take-out and delivery;
• Game services provided online from a computer network;
• Online banking.

You just need to adapt the especification to metaverse. In this case, you will need to do a new trademark filing aplication with this new specification.

In the case of you do not have a trademark registration yet, you just need to do a trademark filing aplication in Brazil with a specification destined to metaverse.

For more information or advices about the trademark protection, send us a message.

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Author: Luciana Santos Fernandes, Associate Lawyer at Peduti Advogados.

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“If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.”

“Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.”