Video games, the metaverse and diversity

Intellectual Property, video games, metaverse, diversity, Tencent, Peduti

Recentley Jia Wang, a veteran leader in data science and engineering within the interactive entertainment industry, shared her views with WIPO Magazine on the future of the video games industry and the role that intellectual property (IP) plays in it.

 

Tencent is a global technology firm that operates the world’s leading video game development, publishing and operations platform, and Jia Wang is the Deputy Director of the Technology Service Center for the North Americas Team.

 

Jia Wang clarifies that Tencent is strongly committed to IP and recognizes its enabling role in generating a more vibrant, creative, and innovative ecosystem for games and other areas of their business. A game is both a creative and a technical product and IP protects both aspects. There’s a lot of IP involved in the games that Tencent develops, from the technical mechanisms that enable and enrich the user’s experience to the storyline and the heroes they create.

 

Video games, the metaverse and diversity

 

Regarding to the mertaverse, Jia Wang explains that it’s not yet clear what it is or how it will evolve, although there’s a huge buzz around it. Tencent sees the metaverse as part of “hyper-digital reality”, a concept that integrates the digital world with reality to create a blended experience, which will allow people to connect more deeply with the virtual world. It will simply spark people’s imagination and push the boundaries of possibility.

 

Finally, talking about diversity, Jia Wang highlights that women in all sectors face many challenges, and that in the games industry they are definitely in the minority, but that’s changing. At Tencent America, for example, there is commitment to diversity and inclusion, many women are in leadership positions and there’s a strong sense that women can be successful there. The games industry requires many different skill sets, and that creates a lot of opportunity for everyone.

 

Author: Nathália Regina Alves Dourado, Bachelor of Laws, at Peduti Advogados.

Source: Tencent, video games, the metaverse and diversity: an insider’s view 

 

“If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.”

“Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.”

 

The metaverse and trademarks

Recently the “metaverse” become the main topic of business. Many companies are protecting your trademarks to sell goods and services in the metaverse.

It is probably that people spend more time in the metaverso in the future. This is the reason why many companies are investing in this new way to do business.

In many metaverses like Minecraft or Fortnite, a person can buy and uses clothes, shoes, buy foods and others goods.

But do you have to protect your trademark in the metaverse?

 

The answer is not. According do the brazilian law, the trademark registration confer the exclusive use throughout the national territory. But if you already have a trademark registration, it is important to review the goods and services to verify if the description of the specification is related to the metaverse, for example:

  • Online retail services;
  • Online advertising on a computer network;
  • Online ordering services in the field of restaurant take-out and delivery;
  • Game services provided online from a computer network;
  • Online banking.

You just need to adapt the especification to metaverse. In this case, you will need to do a new trademark filing aplication with this new specification.

In the case of you do not have a trademark registration yet, you just need to do a trademark filing aplication in Brazil with a specification destined to metaverse.

For more information or advices about the trademark protection, send us a message.

Author: Luciana Santos Fernandes, Associate Lawyer at Peduti Advogados.

“If you want to learn more about this topic, contact the author or the managing partner, Dr. Cesar Peduti Filho.”

“Se quiser saber mais sobre este tema, contate o autor ou o Dr. Cesar Peduti Filho.”