The Superior Court of Justice has issued a decision regarding the use of the trademark IPHONE in Brazil. The Brazilian company Gradient has registered the trademark in Brazil 06 years before Apple.

For this reason the Brazilian Trademark Office has rejected the trademark IPHONE for Apple in 2013. After that, both companies have started a lawsuit in order to discuss the use of the trademark IPHONE in Brazil.

Although Gradient has filed the trademark in Brazil before Apple request in any other country, the Superior Court of Justice has decided that both companies can use the trademark. Mainly, because nowadays Iphone is a well known trademark of Apple.

Lawyer Author of the Comment: Laila dos Reis Araujo

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